Archive for the ‘SEO’ Category

A DIY Guide to Identifying Keywords

t’s likely you know what “keywords” are or have a general understanding of their purpose; but you may not understand their relationship to your web marketing efforts and their ability to drive traffic to your site. If you are trying to build an online presence, keywords should be an essential element of your plan. Here are some details on how they work and a Do It Yourself guide to creating your own list.
Keyword Basics
Search engines use “spiders” to explore content on the web using “keywords.” Keywords are the search terms that users enter into search engine sites, like Google, Yahoo or Bing, in order to locate information on the Internet. A keyword can be single word or a longer, more complex phrase. When a user conducts a search, the results are listed – or ranked – in descending order in terms of importance and relevance to the keyword entered.
Search engine optimization (SEO) then, is the process of improving your web site so that it will be ranked close to or at the top of the search results page. High rankings mean greater traffic to your site, because users tend to check out only those sites listed on the first few results pages.
Building Your List
All of this means that you need to get yourself a great list of keywords!
Armed with a list, you can sprinkle these important terms and phrases throughout your site – in titles, body copy, meta tags, and page descriptions. When you do, your keywords should appear as naturally on the page as possible. They need to look as if they truly belong there and serve a purpose for the reader, rather than being stuffed into every sentence, nook, and cranny on your site.
So how do you develop a great list of keywords?
There are several free tools available on the web that will help you identify the most popular keywords related to your products, services, industry, or business. One tool, Wordtracker, has both free and paid subscription versions of their tool. The free version can be found at: http://freekeywords.wordtracker.com/
Today, for example, I went to Wordtracker and typed in “bathing suits.” Wordtracker estimates that on a daily basis there will be 4011 searches for the top 100 related keywords.
Some of the related keywords on the list include:
Girls bathing suits
Plus size bathing suits
Skimpy bathing suits
See thru bathing suits
Maternity bathing suits
Wordtracker also provides statistics for how many searches it predicts will be conducted for each term; estimating that 1146 searches will be conducted for “bathing suits” while only 6 will be completed for “dog bathing suits.”
Google also has a free tool that can be found at: http://adwords.google.com/select/KeywordToolExternal?defaultView=2
Google’s tool is a bit more robust and delivers additional data, including search statistics for previous months. It also provides a window into how many competitors are actually bidding and paying to secure ad placement related to certain terms.
As you create your list, try to blend common terms with ones that are more unique and specific to your products and services. Think of yourself as a competitor. In other words, thousands of web sites will be selling “bathing suits,” so your chances of bumping to the top of the search results page for those keywords will be slim. There’s simply too much competition. But perhaps you can compete in the rankings with more specific keywords related to your top selling styles, such as “halter tankinis” and “skirted swimsuits.”
With a solid list of keywords, you can begin to weave them into your web site content, articles and web press releases. Be sure to include hyperlinks on important keywords that will jump readers to specific pages within your site that you want them to visit. Again, strive to use keywords naturally.
There are numerous consultants and website tools that can enable you to develop a far more comprehensive and sophisticated strategy for keywords and search engine optimization. And optimizing a site in order to see results takes time, effort, and patience. However, if you are a small business on a tight budget or if you are simply trying to better understand the power of SEO, these tools can be a cost-effective way to identify popular search terms and put keywords to work for you!

It’s likely you know what “keywords” are or have a general understanding of their purpose; but you may not understand their relationship to your web marketing efforts and their ability to drive traffic to your site. If you are trying to build an online presence, keywords should be an essential element of your plan. Here are some details on how they work and a Do It Yourself guide to creating your own list.

Keyword Basics

Search engines use “spiders” to explore content on the web using “keywords.” Keywords are the search terms that users enter into search engine sites, like Google, Yahoo or Bing, in order to locate information on the Internet. A keyword can be single word or a longer, more complex phrase. When a user conducts a search, the results are listed – or ranked – in descending order in terms of importance and relevance to the keyword entered.

Search engine optimization (SEO) then, is the process of improving your web site so that it will be ranked close to or at the top of the search results page. High rankings mean greater traffic to your site, because users tend to check out only those sites listed on the first few results pages.

Building Your List

All of this means that you need to get yourself a great list of keywords!

Armed with a list, you can sprinkle these important terms and phrases throughout your site – in titles, body copy, meta tags, and page descriptions. When you do, your keywords should appear as naturally on the page as possible. They need to look as if they truly belong there and serve a purpose for the reader, rather than being stuffed into every sentence, nook, and cranny on your site.

So how do you develop a great list of keywords?

There are several free tools available on the web that will help you identify the most popular keywords related to your products, services, industry, or business. One tool, Wordtracker, has both free and paid subscription versions of their tool. The free version can be found at: http://freekeywords.wordtracker.com/

Today, for example, I went to Wordtracker and typed in “bathing suits.” Wordtracker estimates that on a daily basis there will be 4011 searches for the top 100 related keywords.

Some of the related keywords on the list include:

  • Girls bathing suits
  • Plus size bathing suits
  • Skimpy bathing suits
  • See thru bathing suits
  • Maternity bathing suits

Wordtracker also provides statistics for how many searches it predicts will be conducted for each term; estimating that 1146 searches will be conducted for “bathing suits” while only 6 will be completed for “dog bathing suits.”

Google also has a free tool that can be found at: http://adwords.google.com/select/KeywordToolExternal?defaultView=2

Google’s tool is a bit more robust and delivers additional data, including search statistics for previous months. It also provides a window into how many competitors are actually bidding and paying to secure ad placement related to certain terms.

As you create your list, try to blend common terms with ones that are more unique and specific to your products and services. Think of yourself as a competitor. In other words, thousands of web sites will be selling “bathing suits,” so your chances of bumping to the top of the search results page for those keywords will be slim. There’s simply too much competition. But perhaps you can compete in the rankings with more specific keywords related to your top selling styles, such as “halter tankinis” and “skirted swimsuits.”

With a solid list of keywords, you can begin to weave them into your web site content, articles and web press releases. Be sure to include hyperlinks on important keywords that will jump readers to specific pages within your site that you want them to visit. Again, strive to use keywords naturally.

There are numerous consultants and website tools that can enable you to develop a far more comprehensive and sophisticated strategy for keywords and search engine optimization. And optimizing a site in order to see results takes time, effort, and patience. However, if you are a small business on a tight budget or if you are simply trying to better understand the power of SEO, these tools can be a cost-effective way to identify popular search terms and put keywords to work for you!